Despite the freezing temps in NYC this weekend, the fashion set was clearly in a cheerful mood. In the first few days of New York Fashion Week, pink reigned supreme as the number one color both on and off the runways. Designers from Rachel Antonoff to Alexander Wang had fun giving the hue their own twist, while street style stars like Aimee Song bundled up in some rosy goodies in between shows.

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images via Vogue.com, The Cut, & Refinery 29