I’m calling it, guys: Gwyneth Paltrow is the Queen of Wellness. Why give GP the crown, you might ask? Well, her metaphorical LinkedIn profile is hard to beat: Aside from being an award-winning actress, Paltrow spent the past several years bringing the idea of clean living into mainstream, publishing two healthy cookbooks and founding goop.com, aka the online Bible on all things “healthy.” And as if that wasn’t enough, on Monday she launched her collaboration with Juice Beauty, thereby adding “organic cosmetics connoisseur” to her list of titles.
Yeah, that’s right: the woman who may or may not have changed the way you stock your pantry found her way to your bathroom cabinet. And, as one might expect from the poreless face behind the Golden Juicer Scandal of 2014, these are not your typical creams and blushes. Oh, no: As hinted above, the 78-piece line-up, called PHYTO-PIGMENTS, is free of parabens, petroleum, artificial dyes and fragrances…in other words, all the yucky stuff you wouldn’t knowingly put on your skin but is rampant in mainstream cosmetics. That said, the products don’t sacrifice style. In the words of Her Majesty herself, everything from the lip colors to the blushes are “real makeup with high-power, high-payoff pigments.”
As a longtime goop fan, you could say I’m pretty jazzed about Gwyneth x Juice Beauty. As someone with sensitive skin, I’ve always valued knowing what goes into my products, and lines like PHYTO-PIGMENTS make it that much easier to find makeup that are both nonirritant and pretty. In the coming months, I’ll definitely be looking to mix up my usual routine with a few products from the collection. As of now, I’m eyeing the Glowing Cheek Color, Correcting Concealer, and most of all the SPF 8 Lip Moisturizers, because it’s winter and the dry lip struggle is real.
Will you be trying any PHYTO-PIGMENTS products? Better yet, what are your current favorite clean, organic beauty products? We always need recommendations here on A Style Study… 🙂
quote & top image via