Currently Coveting: Maud Heline


When it comes to my wardrobe, I’m a huge proponent of the “less is more” concept (case in point: this ensemble, which has become my go-to). While I love a fun print or a funky detail as much as the next girl, I love the freedom that comes with being able to throw any two pieces together and just go. That said, I’ve had my ever-wandering eye on minimalistic, laid-back, yet structural pieces that create that sense of ease without sacrificing style.

Enter Maud Heline, a Brooklyn-based label helmed by the designer of the same name. A native of France, Heline worked at both Isabel Marant and Balmain before relocating to the US and starting off on her own. That expert training is not lost on her namesake brand, which is inspired by everything from art and jazz music to city streets and far-away destinations. Simply put, the pieces embody minimalist chic: classic Parisian je ne sais quoi done for the modern, urban woman.

Take the label’s SS15 collection, for example. It was a white shirt heaven, with everything from breezy blouses to crisp, architectural button-ups and dresses. Wear ’em with boyfriend jeans and sneaks, shorts and killer sandals, or anything you have in your closet, for that matter. That’s the best thing about every piece from Maud Heline: you simply can’t go wrong.

Unless, of course you spill some lobster roll on that white dress. But, hey, with designs like these, you could probably even make that look great. Wearing your food…possibly a huge trend for next season? I think yes.


images via Maud Heline

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