NYFW S/S 2015: Game, Set, Match at Joie

Given that the US Open is currently going on at Arthur Ashe Stadium, not all that far from the dizzying madness of New York Fashion Week, it seems only appropriate that some tennis culture would weave its way into the Spring/Summer 2015 runways.

           Joie_012_1366.450x675  Joie_001_1366.450x675

So far the best example of the tennis court getting designer treatment is that of Joie’s latest collection, which debuted yesterday (September 4). CEO and creative director Serge Azria is said to have referenced the tennis clubs of yesteryear, specifically those in Palm Springs throughout the 1950s and ’60s, when designing the S/S15 line up. The result of this inspiration? A collection done almost all in white and watercolor print pastels, featuring many a sloughy blazer, cropped pant, rippling chiffon number, and even a pleated skirt meant to mimic an actual tennis mini. With the trendy customer in mind, Azria paired the sporty-meets-feminine looks sneakers and clunky sandals that made even the most refined of flowy dresses more casual-chic.

          Joie_003_1366.450x675 Joie_004_1366.450x675

With its crisp color palette and unique take on the athletic look, there is no doubt Joie’s S/S15 collection will fly off the shelves come spring. In a sea of spring/summer collections, the label has managed to stand out by effortlessly merging its signature feminine identity with a decidedly un-feminine trend. Final score? One-Love, Joie. 

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