It’s the age old question: Is fashion art? When the clothes are by George Hardinge they certainly are. The London-based women’s ready-to-wear designer seeks inspiration sculpture and architecture, and infuses these details into her designs with innovative fabric techniques and unique print design. Since launching her brand in 2010, Ms. Hardinge has become one of the brightest stars on the British contemporary market, collaborating with iconic brands such as Swavorski and lingerie giant Victoria’s Secret. She recently debuted a 14-piece collaboration with high street, called Georgia Hardinge for River Island, which was sold in 20 brick-and-mortar stores as well as online throughout the UK.
As if that wasn’t enough, on July 23 it was announced that Georgia Hardinge has been selected as one of the inaugural participants in the British Fashion Council Contemporary initiative. Similar to the idea of the CFDA/Vogue Fashion Fund, BFC Contemporary aims to help up-and-coming designers who may not have the resources for full-scale runway shows during the upcoming London Fashion Week develop a commercial presence and successful business strategies. As part of the initiative, Hardinge and her fellow participants will be asked to create a capsule collection, which will be made available on eBay during September’s London Fashion Week. The BFC Comtemporary Shop on eBay will expose Hardinge to 18 million eager shoppers, and no doubt shoot her star even farther.
With a future this bright, it’s no doubt we will be hearing a lot from Miss. Georgia Hardinge. I, for one, cannot wait to see what her capsule collection has in store!
What are your thoughts on Georgia Hardinge and the BFC Contemporary initiative? Be sure to share your thoughts in the comments section below.