Beauty the Safe Way

For as long as I can remember, I have had exceptionally sensitive skin. I cannot use a majority of drugstore cosmetics, and most sunscreens (even the “hypoallergenic” ones) leave me with a burning, tingling sensation. This summer, the latter has been a particular source of distress. I was using Neutrogena’s baby sunscreen, which did not irritate me but also melted off at the slightest exposure to the sun.

So when a friend of my mother’s mentioned her friend’s company, Beautycounter, which eliminates all but the purest ingredients in their environmentally-friendly beauty products, I was intrigued. Once I got home, I pulled out my laptop to see what Beautycounter was all about.

Given the information I found, I would be willing to bet that in a few years, Beautycounter may very well outshine other environment-concious product brands such as Jessica Alba’s Honest. According to their website, the Beautycounter team has “banned more than 1,500 ingredients setting a new health and safety standard – all while ensuring our products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil on the market”. One quick glance at their product ingredients will prove this statement right: most components include the words “leaf extract” and “seed oil”. Needless to say, this is the good stuff.

However, I also learned some pretty scary facts while scouring the Beautycounter website. For instance, did you know that 80% of cosmetic ingredients used in the makeup we use everyday has never been tested for safety? On top of that, it only takes 26 seconds for chemicals from said ingredients to be absorbed into your bloodstream.

Not a pretty picture, right? I can honestly say that having had my eyes slightly opened to what may really be in my go-to products. I will not be completely retiring my Laura Mercier, bareMinerals, and Bobbi Brown just yet, but I will certainly be more open to experimenting with different, pure-ingredient products.

A line up of some Beautycounter products.

What do you think of Beautycounter and it’s pro-environment beauty products? Are you completely sold, or not convinced?


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