There’s An App For That

Every fashion girl (or guy!) knows the indescribable pain and frustration that comes with falling in love with a specific look or item of clothing and not being able to find out where it is from. This is a tragic event that happens far too often, but Kate Bosworth may have the answer to the problem.

On Tuesday, July 15, the actress and street-style favorite launched her debut app: Style Thief. Upon downloading (for free, no less), the app gives users the ability to snap a stealthy photo, do an image search for a fashion item, and buy it in a matter of seconds.

In a promotional interview with Women’s Wear Daily, Bosworth explained the inspiration behind Style Thief, saying “Everyone can relate to that feeling of looking at an editorial, for example -or a friend, or the runway, for that matter- wanting to steal something exactly as you’re seeing it, or something similar.”

Unlike most fashion-centric apps (think Pose or Stylect), the Style Thief team has opted not to include a social media feature on the app for the sake of easy use. It does, however, include options for typing a search and a customized alert to notify the user when a particular item goes for sale. When finding an item, there is also the ability to narrow down search results by print and pattern.

kate-bosworth-style-thief03

Is Style Thief the solution we’ve all been waiting for? I just downloaded it an cannot wait to find out for myself! What do you think of the app? Will you/have you downloaded it, or are you skeptical? Let me know!

xx

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